SEO Competitor Analysis: The Complete Guide

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SEO competitor analysis gives you an insight into why the competitors are outranking you and what is to be done about it. Marketing is all about explaining to potential customers why your product fits their needs in the best way possible. One can do this through competitor analysis. It is essential to study what your competitors are doing.

You have to build the best product and the best type of content you possibly can. Knowing what your competitors can do is the essential part of it.

It is crucial to identify your competitors, how they rank and what you can do about them. 

Following are the ways that have been mentioned for the competitor analysis –

1. Identify your SEO competitors

You are probably acquainted with the big players in the industry, but your SEO rivals are probably different people. The top SEO competitors rank on the first search page of the keywords you target, even though they are your business competitors. If you are trying to operate in multiple niches, you might even have a different list of competitors for each service you tend to offer. 

Finding out who your contemporaries are is not that difficult. It is as easy as entering the top keywords into Google and jolting down the domains of the main competitors. If you are using any tool, you should monitor the SERP landscape you want to enter. 

For instance, if videos dominate the target keyword that you have chosen, you might think about creating video content to compete.

2. Evaluate keyword difficulty

Before you even start to analyze the different types of link-building strategies or an on-page SEO, it is an excellent idea to gauge the strengths of your fellow competitors as they are your contemporaries.

You can theoretically also beat out any competitor in any niche. However, the amount of resources it would take for some keywords renders them unfeasible.

It is crucial to use your competitor analysis tool to look at the total domain strength of your competitor and then analyze the specific factors that are associated with it, such as:

  • Domain authority of the website

It is a type of search engine ranking score that gives a specific measure of how successful a particular site is when it comes to the search engine results. It provides an overview of the likely search engine performance.

  • Domain country and age

It refers to the time during which a domain name has existed.

  • Indexing in search engines

This is the process by which the search engines organize information before a search to enable super-fast responses to different queries.

  • Catalogue listings

It is a list of all the things that you can buy.

  • Backlink data

Backlinks are links on websites other than your own. These are the links that go back to a page on your website.

  • Traffic volumes

It is a metric that reports the average number of people that enter a given keyword into a search engine over a stipulated period.

  • Social signals

These signals refer to a webpage™s collective shares, likes and overall social media visibility.

One should write down the information and also look for any weaknesses that they can turn into their advantages. The higher the difficulty of the target competitor, the stronger their SEO will be. 

3. Keep looking for new keyword opportunities

One should adequately optimize their page for search engines and discover low-competition keywords they might have missed by any chance. It is important to find the top-ranking pages for the target keywords as they share many similar terms and phrases of the same genre.

If you stop targeting these topic-relevant terms, you should either add them to existing relevant pages or either create new content to boost your relevance in the semantic search. One should keep looking for new keyword opportunities as it is a vital part of creating a comprehensive content strategy.

There are different types of SEO agencies all across the world. However, one of the best SEO agencies is SEO Adelaide. It provides a wide range of professional and robust SEO services in Sydney.

4. Analyze on-page optimization and on-site content

It is essential to use the competitive analysis tool for analyzing the on-site SEO of your competitors. This way, you get to expand your horizons and also learn when often they are publishing content and what genre they are publishing.

It is very much essential to pay special attention to the following –

  • Metadata

Search engines can crawl a website, and metadata enables the web admins to tell search engines what the title of a page is and says a lot about what search queries it may be relevant for.

  • Headline strategies

One should write SEO-friendly headlines. Writing great content for your website does not mean that it will attract visitors. You can write the most relevant content for a particular niche, but if your headline is not appealing, it will not attract visitors. 

A headline should be such that it will entice them and compel them to click on your website. It should be unique. Headline writing is a key component of the internet marketing strategy.

– Avoid bounces

It is very important to avoid bounces. Once a customer clicks on your website, he should not only find the content appealing but he should also get immersed in the content. It would help if you were promising to provide an answer to an information search and make sure that you offer them their answer.

– Understand the target audience

The main focus of your site should understand the target audience. The SEO-friendly headlines should also reflect the needs of your target audience. If they like your website, then it will benefit you in the long run.

 It is also essential to unravel the linking strategies. It should be used as a benchmark for your on-site SEO efforts.

 Below are the things you should keep track of while analyzing the content-

  • Topical relevance

The websites that are known to carry similar content are said to have topical relevance. The backlinks from the websites that are topically relevant are known to have more impact on the position of a website in the search result.

  • Video length and word count

The length of the video and the total number of word counts should match the intent of the user. For example, if the content is any kind of product video for introducing any type of service, it should be kept under two minutes.

5. Dig into the competitor backlink profiles

The most important part of a competitive analysis is figuring out what is the source your rivals are earning their backlinks. One should further use this information for building high-quality links for the website.

6. Examine site structure and UX

Google is used predominantly by the majority of people all over the world. Almost all of the major algorithmic changes that have taken place in the past few years have been focused on UX- which relies on a better mobile experience, faster pages and improved search results.

One should also follow the below guidelines for navigating their website better –

  • Optimizing your sitemap 

One should include in the website the pages that are important for their website. One should include the pages that have high-quality content as these pages are likely to bring more organic traffic to the website. Every link should be accompanied by a suitable description to give the users a proper insight into the website you are running.

  • Ensure that every element of the website you have created is built with the searcher™s intent in mind

Search intent is the term used for describing the purpose of an online search. It is the primary goal a user has in his mind while searching for a particular website. 

It is very important to ensure that every element of the website has been created with the searcher™s intent in mind.

If you analyze the competitor sites properly and take a look at their ranking, you can gauge their website very well.

7. Learn how they are leveraging social media

Learning how social media intersects with SEO is a very important element of any healthy SEO strategy.

Good social listening enables you to-

  • Increase the traffic of the website and it also teaches you to engage with your audience. It helps you the most when people are specifically looking for your product or service.
  • Good social listening also monitors blogs, and forums and monitor news sites.


Even while competitive SEO research can be somewhat challenging, done correctly, it can give you a clear image of where to go with your company’s promotion. Remember that this procedure is essentially never-ending because you’ll need to continually keep an eye on your rivals and the state of the market as a whole. Otherwise, you risk missing the opportunity when a brand-new rival joins your market and begins stealing the customers and traffic that could have been yours.

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