A custom logo design is a powerful marketing tool that catches the attention of consumers. It can boost brand loyalty and encourage customer purchases.
Logos must be able to work across a variety of media platforms and sizes. They should also be scalable. For example, a simple logo will look good on a T-shirt and stickers, while a more complex design will be effective on letterheads and business cards.
Choosing a Designer
It is important to clearly communicate your vision for the logo with your designer. Doing this prevents misunderstandings that can lead to a lousy design. It can also save you money, as a professional that charges per day or project could end up costing you more than you expected.
Look through the portfolios of your potential designers to see if their style matches up with your desired aesthetic. You may even want to ask them if they have any ideas that you might like to incorporate into your custom logo.
It is also a good idea to know the types of fonts you would like in your logo. This will help your designer know which ones to suggest. For example, if you’re going for a more formal vibe, you might go with a more traditional and classic font such as Times New Roman or Calibri. But if you’re going for a carefree, whimsical tone, you might want to consider something more casual like Comic Sans.
Initial Consultation
When the designer sits down with you to discuss your project, they will make a lot of recommendations. Some of their ideas may be contrary to what you had in mind, but it is important to listen and accept their advice.
This will help them understand what you are looking for and if they can design something within your budget. You should also examine their portfolio area to see if they have logos in there from businesses similar to your own. For example, if you are a not-for-profit organization or law firm, the designer should have examples of those kinds of projects in their portfolio.
The designer will also talk to you about the importance of color and how it can evoke certain feelings from your audience. They will use this information to select colors that will be effective in communicating your brand and building a connection with your audience. They will also explain what fonts are best and why. For example, script fonts are usually used for more fancier businesses such as cosmetics and fine dining restaurants.
Design Concepts
When you’re ready to design a logo, make sure your client has a precise brief. This will help you to understand their business and its customers and markets. It will also help you to create a logo that is uniquely tailored to the needs of their business and its audience.
Avoid generic fonts such as Times New Roman, Lucida Handwriting and Comic Sans as they can make your brand look unprofessional and less memorable. Use custom fonts that are designed specifically for your brand and are unique in style, glyphs, weight and width.
Taking mockups to clients is a wrong approach as it confuses them. Instead, show them the salient features of the design and how it is useful for their company and business. You can even present the concept slides that will help them to understand it better. This will save time and confusion for both of you. It will also give them the confidence that they are buying the right product.
Finalization
After all the research and ideas are in place, it’s time to get creative! This is the part where the designer starts working on different styles, colors and symbols. It is important that the logo is simple enough to be able to work well on multiple platforms, such as digital media or screen printing but also distinctive and memorable.
Colors have a powerful effect on emotions, and can convey the personality of your brand. For example, blue can symbolize professionalism and trust, while pink can be associated with femininity. Similarly, fonts can have a great impact on how your brand is perceived.
Depending on the selected package, several unique logo concepts will be created for you to choose from. Designers will create a digital draft in vector software for each logo concept. This will allow you to review your chosen design at high resolution. In addition, the designer will provide you with industry-standard ready-to-go files in JPG, PNG and EPS formats as well as a customized legal contract transferring full ownership of the design to you.