Our contemporary world is nothing short of amazing things. Amongst them is digital branding. What digital branding can do for your business is nothing less than wonderful!
Digital is the world today. With the COVID onset nothing in the world, brands need a digital presence without a doubt or otherwise, it will be long lost in the cut-throat competition amongst the new emerging brands.
What is Digital Branding?
Digital Branding, is a brand management technique that is an amalgam of internet branding and digital marketing building the brand over an array of digital venues. Digital branding includes designing the whole layout of the brand strategically on all social media platforms and everything that’s online. Be it social media apps, tools, advertisements online, or websites everything is designed keeping in mind the business’s key performance indicators (KPI’s) and strategy to achieve those KPI’s.
Importance of Digital Branding:
Worldwide statistics show that as of January 2021, 4.66 billion active internet users are present worldwide which makes it 59.5 percent of the global population. This shows why the presence of digital branding matters.
Statistics also show that most users engage via their mobile phones. 92.6 percent (4.32 billion) access the internet via mobile phones. So basically it’s in the palm of your hand to make your brand engage with the global world through the lens of the internet. It would be an extremely unwise move for a brand to not focus on its digital branding.
Digital branding creates links between consumers and the product/service that the brand is offering making brand recognition a primitive focus.
Types of Digital Branding Services:
There are various types of digital branding services, the most prominent ones are listed below::
Social media management
Website designing and development
Content and Email Marketing
SEO-Search Engine Optimization
PPC-Pay Per Click Advertising
- CRO-Conversion Rate Optimization
Benefits of Digital Branding Services:
All of these branding services in one way or the other help business grow exponentially. With the right type of plan, a plan that is customized for the brand especially social media management can be done effectively. With the right kind of social media strategy business can grow as stats show that around 75% of people use social media when making a buying decision. This is why many brands now invest in professional social media services. Such professional and customized service can help in raising brand awareness leading to more brand recognition. This consequently helps in generating revenue from major social media platforms like Facebook, Linked In, and Instagram, etc.
Another digital branding service is website designing. The benefits of this are uncountable. A website is the first impression a brand can make on its customer. In this virtual world, people have more access to the internet which means they instantly latch on to any opportunity that can give them insight into the brand more deeply. For this very reason they quickly type up the brand name and what comes up first is the brand's website. It’s important to have a website design that is innovative, user-friendly, and captures the audience’s attention. A customized web design can amplify your business look.
Content and Email Marketing have the potential to double website conversion rates and who would want to miss out on this wonderful opportunity? Surely no sensible brand would make the mistake of missing out on this benefit. Content marketing strategy not only pre-decides on written materials but also the visual one making every move of the brand in check and according to a strategy. The same is the case with email marketing. With top-notch and well-written email content sent to potential customers, it ensures and encourages them to visit the website of the brand and take a keen interest in the brand. With Search engine optimization, not only your brand gets more traffic but also leads to business growth. SEO is integral for a business to reach its customers. Search engines are the aptest and prime location through which you can advertise and sell your product/service. Through its optimization, more traffic is initiated which enhances brands’ growth slowly and gradually. PPC and CRO also are major contributing factors to business growth. Not only does the pay-per-click advertising target potential buyers but also allows brands to target customers amidst the cut-throat competition. Conversion rate optimization (CRO) is one of the best digital branding practices which involves a rise in the number of users who implement a preferred action on a website. This action can be buying the product or adding a product to the cart or anything that directly or indirectly benefits the business owners.
How Digital Branding helps in the long run?
Digital Branding is not only essential for all businesses when they are entering the market but it’s actually a process. It’s needed throughout the life of a business to ensure its sustainability and success in the longer run. Digital branding services are something that all businesses should avail because it helps in building reputation, brand awareness, brand recognition and increases business value. All of this is nothing but a growing process for the business. Through your branding, people see what they can expect from your brand. So better the digital branding of the business, the more is the expectation of the customers from the business. So in the long run you can make your branding better and let customers know that best is stored for the future! With all the thought processes, research, efforts, planning that goes into developing digital branding for a business, it definitely helps the business in the long term. Due to all these factors, there is a better understanding of customers, connection with the audience & better analysis of competitor market which ultimately paves the way for continuous growth!