Do you own a website with an impeccable design that has been able to attract and sustain many customers or potential buyers of your product? Or does your website show up on the first page of Google whenever someone looks for a product or service that you sell? If thatâ€™s the case, your website designer is the one who should get the credit.
After all, designing a website that is both user friendly and high performing is no easy feat. It takes a lot of thinking, deliberations, decision-making, budgeting and brainstorming sessions to get that final look.
A web designerâ€™s job isnâ€™t just about creating an interactive design. It also includes understanding the clientâ€™s requirements, getting in-depth insights about their customers, knowing the functionality of common search engines, construing a web design that performs well on all platforms in a client-limited budget.
Thatâ€™s why it is imperative that before partnering with a web design company in UK, you must be clear on your expectations regarding how an ideal website for your company should look like.
Here are seven challenges that web designers often undergo:
The primary goal of getting a website designed by a professional design company is so that the user experience is highly appealing to a general audience.
The designer needs to ensure that the website is easily navigable, doesnâ€™t use too complicated jargon, and leads users to the exact product they might have been searching for on the internet. The designers need to ensure that a userâ€™s overall journey at the website is highly satisfactory.
You might know the minutest details regarding your business, but can you relay it properly to the web designer? Web designers often face the conundrum of getting to understand the exact expectations of clients. Since most people are not well-versed with the different design aspects, relaying the exact information and getting it implemented often becomes difficult.
Sometimes, the clients are indecisive about what they want or are even too stubborn, often not understanding the designersâ€™ perspective. Designers also need to get a clear idea of their clientâ€™s goals regarding conversions, UX, SEO, the final day of launch, etc.
Incorporating all the client-requested features in a limited budget is one of the biggest challenges a web designer encounters. Nevertheless, both parties need to ensure that they are on the same page before initiating the project.
A good website development agencyÂ will know how much each and every functionality costs and effectively relay the same to his client. This reduces the countless meetings on budgeting decisions, and the client will know beforehand the minimum and maximum cost heâ€™s to bear to get that perfect digital platform to market and sell his products.
4.External Link integration
Most websites nowadays are required to have third party links integrated into the design. This is due to many reasons, including performance measurement, important analytics, better performance, connectivity to social media accounts, etc.
It has been observed that a website having well-integrated third-party functionality can get more popularity and a better online presence. Designers also need to ensure thereâ€™s enough scope for integration of third-party applications at a later date too.
In todayâ€™s digitally connected world, thereâ€™s no point in designing and developing a website that only works well on a singular type of device such as a laptop.
Today, websites need to be essentially responsive to provide the same level of the user experience regardless of the device. Here, the designer must ensure that any content, especially the images, appears to be the same. The user enjoys easy navigation, be it on desktops, smartphones, a smartwatch, or even a smart TV.
Security is of prime concern for businesses and users alike, especially since most websites require usersâ€™ personal and financial information. Hackers nowadays have become much more efficient, and web designers need to ensure proper integration of high-tech security features in the website and coordinate with the developers to ensure the functionality works well for every device.
Phishing, ransomware, hacking and SQL injections are common security breaches nowadays, and web designers should be prepared in advance to tackle the same.
After incorporating all the above features and ensuring all the clientâ€™s requirements are aptly met, the UI/UX Designers must ensure that the website is also optimised for speed. No user would stay on a site that takes too long to respond.
The average load time for any website must be ideally less than 5 seconds without impacting any of its important functions. The best practice to ensure optimum speed is by running a test run before making the website live.
A good website UI/UX designer in UK wears many hats, with their in-depth knowledge and skills in designing, coding, UX, SEO, etc. Often, they are required to educate their clients on what would work best for a user in their niche and tweak some of their suggestions to accommodate the different design technicalities. They need to be good communicators as well.
Any websiteâ€™s wholesome development and smooth functioning are dependent on its design. This makes a web designersâ€™ job much more challenging and burdened with great responsibilities.
The list of challenges for designers may be big, but acquiring the right skills often prove to be highly beneficial for web design companies in UK to overcome any obstacles they face.