Copywriting or content writing?
They are not the same. Although it's not the same as apples and oranges, it is close enough. Young writers who are looking for work need to be able to distinguish between them. Each presents unique challenges and requires different skills. We will highlight the main differences between content writing and copywriting.
Copywriting is different from content writing because it has a purpose. Copywriting is about selling your brand personas; content writing is subtly telling your audience about your brand while providing valuable content.
Copywriting is the art and science of selling people an idea, brand or ideology. Copywriting that combines the brand's products and its ideology to create branding is best. Because copywriting is advertorial, its purpose is to convince customers to buy a brand's product or service.
This is what Don Draper (or any other agency at the time) did at Sterling Cooper. They were not selling products but emotions and ideas that were linked to products.
The art of content writing is the art and science behind creating content. It should inform, educate, or entertain. It must have a clear purpose or reason for being written. It should also reflect the brand's voice. No matter whether the editorial comes from a publisher or a brand, the best content writing is focused upon the quality of the editorial. Content writing is a strategic tool for brands and data-driven publishers to reach potential customers and attract new audiences.
Let's look at them both in a different way: copywriting conveys your brand's message, while content writing relays information to your audience.
They share many similarities. One thing is common: goals. Copywriting and content writing both aim to convert readers into sales or leads. They both must be well-written. While the content of each one is different, quality writing encourages readers to continue reading.
The bottom line:Copywriting's ultimate goal is to sell an idea, while content writing creates valuable content that helps your audience understand your brand and generates interest.
One truth: Copywriters write copy, and content writers create content. This is a confusing concept, so we will explain it all to you. The job description is another way to distinguish between content writing and copywriting.
Copywriters are professionals who produce copy. There are many ways to do this, but the basic idea is that a copywriter creates marketing material for a living. It's their craft, trade, or skill, whatever you wish to call it.
A content writer could be any person. A content writer is not necessarily a professional writer. However, they are someone who creates content. The internet has made it possible for anyone to write, regardless of their experience, whether they are professionals, authors, bloggers or software engineers. Although the best content writers are skilled in the art of content writing, it might not be their main trade.
The bottom line:Copywriters are professionals who write marketing copy. Content writers can be any person producing content.
Types of writing
A copywriter creates marketing material while a content writer makes content. But what types of marketing material are there? This is the most important distinction between them.
Copywriting used to be limited to advertising back in yester-yore. (Again, see Mad Men). The internet has changed the range of copywriters' abilities beyond writing clever slogans. The list today includes, but not limited to:
- Online and offline ads
- Slogans and taglines
- Content on web pages
- SEO content
- Email campaigns
- Commercial scripts for radio or television
- Video scripts
- Press releases
- White papers
- Letters to the sales team
- Postal letters by direct mail
- Lyrics for Jingle
- Social media
Today's copywriters see a lot of overlap with technical writers and content writers. But, the goal is to sell an idea as part a marketing campaign.
Content writing offers many opportunities for content writers to create different types of content, such as:
- Blog posts
- Newspaper articles
- Features in the Magazine
- Subscribe to our email newsletter
- Print magazines
- Posts on social media
Yes, even TV and film are considered content these days. But that's another story.
You need to understand that all brands need content writing and copywriting to remain relevant. There are plenty of opportunities for writers to learn both. It's as simple as finding the one that you are good at and sticking with it.
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