6 e-commerce marketing tips you should know
Even though there are still places for stores with physical locations, most people hope to find what they need online if they choose. In fact, many people are ready to shop exclusively online. So, if you don't have an e-commerce store, you lose a lot of potential sales.
Here are some other reasons why you should consider moving to e-commerce:
Grow your customer base: Making online stores can allow your products to be found by a group of new customers. It also breaks geographical barriers and allows you to do business with people outside the nearest area of you.
It's easier than ever: a platform like Shopify makes your own online store start very easy. You can also include your products on established platforms such as Amazon and eBay, allowing you to take advantage of a large amount of traffic they receive.
Improve sales: You may fast increase sales and income by reaching out to more customers and allowing people to buy from you 24 hours a day, seven days a week. As you can see, there really is no reason not to sell online. Now, let's go some tactics that you can use to maximize your e-commerce sales.
How to produce more sales of e-commerce. Open the online store together with opening a brick location and mortar. You can't just launch a new website and expect people to react to it. You need to spread the news about your brand and ensure a pleasant shopping experience for customers.
Fortunately, there are various options. Here are six e-commerce marketing tips to help you get started.
1. Utilizing several communication channels
Trying to reach your customers strictly through your website is not enough. If you want to succeed online, you must be in as many places as possible. It gives you a much better opportunity to be found and found by new prospects.
Here are some ideas: Start your blog where you can post articles about your products, services, and industries. Blogs are great for SEO and give you better opportunities to be found in online searches.
Choose several social media channels that suit your brand and start posting content there too. Save your casual content and make sure you not only encourage your products and services. Mix on posts that are entertaining and interesting too.
Start the email list and send an ordinary bulletin to your customers who tell them about the company's news and promotions. This is a great way to make sure you keep top-of-mind with the most loyal customers.
2. Build a brand awareness
Brand awareness is always important, but especially true when it comes to e-commerce. When you sell to someone directly, you have the opportunity to talk to them and build trust. Unfortunately, you don't have that chance when you sell online.
As a reason, you must work to raise brand awareness amongst your customers. That way, when they land on your website, they will know and trust your brand, make it more likely to buy from you.
Here are a few ideas for raising brand awareness:
Run an online advertising campaign: Utilizing online advertising, such as Google ads or Facebook ads, will allow you to be seen by more potential customers. Even if someone doesn't click on your ad, you will begin to become familiar with them, which is the first step in building your brand's introduction.
Create quality content: big brands do not only want to sell their products. They also told and educate their customers. By producing content (both on social media or your blog) that really helps people, you will be able to build trust and establish yourself as an authority in your industry.
Engage with your customers: Reply to comments on your social media and blog, or see if people discuss your product in the forum and engage in conversation. If people can really talk to you, they will realize that they talk to true humans, not just a face without a face.
3. Analyze your competitors
There is no reason to rediscover the wheel. There may be many competitors in your industry who have sold online and find success. So, it's a good idea to see what they do to see if you can replicate one of their strategies.
Do a Google search to find similar e-commerce stores and see their website. Go through the purchase process to see what that experience is. Do they do something different from you? Do they offer the features you want to add to your own site?
Better yet, if you have access to competitor intelligence tools like Ahrefs, Semrush, or Buzzsumo, you can search exactly who your closest competitor is. You can also analyze sellers on Amazon who sell products similar to you. The great thing about this is the number of amazon product research tools available that allow you to see sellers of tactics used to promote their products on the platform.
If you find something that works for someone else, don't hesitate to adjust it to fit your strategy and put it in your business.
4. Customer research
Do you know who your ideal customer is? Are you familiar with the demographics most likely to purchase your product? If not, you are at a significant loss when it comes to marketing and promotion.
Fortunately, there are a number of ways to track this information online and show which groups produce the most sales. This allows you to optimize your tactics and target the most likely to buy from you.
Here are some tools to help you with customer research:
Google Analytics: By connecting your e-commerce site to Google Analytics, you will be able to see how people find your site. You can also see where your visitors are, along with a number of other information about your website traffic.
Google Webmaster Tools: This is another important tool that you must set because it allows you to see what keywords people use to find your store.
Google Trends: Type your product and service into this tool to see who is looking for these items. You will also find related terms that you can add to your marketing.
Facebook ad: Do you want to make sure you always target your ideal customers with advertisements? Use the viewers feature similar to Facebook when making your ad targeting people with the same characteristics as your Facebook followers.
5. Create a good shopping experience
Increasing your e-commerce sales is not just about getting customers to your website. You also need to make sure you can produce conversion once they get there. To do this, it is important for your customers with a smooth shopping experience.
Make sure you have a good navigation system in its place. Customers must be able to quickly find what they are looking for. To make everything easier, including the search feature so that customers can type the product they want.
After someone is ready to buy, the process must be simple. Offer as many payments as possible (credit card, PayPal, Apple Pay, etc.) and make sure your instructions are easy to follow.
If possible, let the customer check as a guest than registered users to make the process faster. The easier to buy from you, the more likely your customers will complete their transactions.
6. Test and analyze your strategy
Nothing really was the first time. Even if your initial e-commerce strategy is successful, there will still be room for repairs. This is why it is very important to keep testing to ensure you get the most out of your online store.
Here are some things to see:
The conversion rate of your ad campaign: Identify which campaign is functioning and which is not. You can then make adjustments for a poorly performed campaign or just ignore it and focus on being pushed for sales.
The conversion rate of your landing page: Do people who land on your website actually buy something, or do they click? Look at the number and see if there are pages that can be upgraded to generate more sales.
Basket neglect: How many people add items to their basket just to go before making a purchase? If this number is high, it might indicate a problem with your checkout process.
A good strategy is to run several ads with relevant landing pages at once, then the A / B test them to see which one produces the most conversions. It takes allegations from the equation and allows you to quickly see what works.
E-commerce is an important part of being a successful retailer in the world today. Selling online can help you reach new customers and find markets that you don't even know are available for you. It may seem intimidating at first, but if you follow the tips above you will generate a lot of online sales in a short time.